Promoting Positive Gender Roles in Marketing and Advertising in the Context of COVID-19: Key Considerations for Business

Centro de recursos, Gobernabilidad Democrática

Promoting Positive Gender Roles in Marketing and Advertising INTERIM RECOMMENDATIONS, 27 MARCH 2020 INTERIM RECOMMENDATIONS, 27 MARCH 2020 In the Context of COVID-19: Key Considerations for Business

Promoting Positive Gender Roles in Marketing and Advertising in the Context of COVID-19: Key Considerations for Business

abril 17, 2020

In an effort to address the impacts of COVID-19, companies are making a number of socially beneficial communications to the public. It is essential that these communications avoid harmful stereotypes and seek to depict positive and progressive gender portrayals.

This document provides considerations for corporate entities currently creating socially beneficial communications.